Conversion rate dating sites
Legal services struggle to attract attention on the SERP (with a relatively low average 1.35% CTR)– in large part due to advertising restrictions enforced by both Google and government organizations.Legal advertisers have to be extra smart and crafty to do well in PPC.Other industries that often have poor CTRs are e Commerce (1.66%) and industrial services (1.40%).
When you evaluate your Google Ad Words performance and conversion rates, what are you comparing against? We recently ran an extensive analysis of more than 2,000 client accounts in all verticals, representing over $34 million in Ad Words spend, to establish current, accurate average conversion rate (CVR) benchmarks for both Search and Display ads across 20 different industries: Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology, and Travel & Hospitality. If you aren’t even doing as good as middle of the road, average might seem pretty attractive, but you can do so much better than that.
If you’re like most advertisers, your primary source of insight is probably your own historical data. So how do you know whether you’re middle of the road, or getting left in the dust? The range on conversion rates varies so greatly that the top 10% of advertisers are regularly getting conversions FIVE TIMES better than average.
But then you have the unicorns; those accounts that are not only doing better than average, but slaying the averages by converting at exponentially higher rates –These advertisers enjoy not only more conversions, but typically a way lower cost, too, as more engaging ads drive higher Quality Scores and lower CPCs as a result. So which industries convert best on the Display network?
You might think that Travel & Hospitality or maybe Dating & Personals ads would kill it on the Display network, because they’re just so much sexier and exciting than other industries, but you’d be wrong…
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Other industries with high search CTRs include Finance (2.65%), B2B (2.55%), Consumer Services (2.40%), and Technology (2.38%).
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