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COMMAND CENTRAL Frind recently increased his staff from zero to three and moved operations from his bedroom to a nearby office tower." alt="COMMAND CENTRAL Frind recently increased his staff from zero to three and moved operations from his bedroom to a nearby office tower."t 10 o'clock in the morning, Markus Frind leaves his apartment and heads to work. The problem is that he is still getting used to the idea of a commute that involves traveling farther than the distance between the living room and the bedroom.
While he is doing this, he carps about Canada's high income taxes, a serious problem considering that Plenty of Fish is on track to book revenue of $10 million for 2008, with profit margins in excess of 50 percent. "Most of the time, I just sit on my ass and watch it." There's so little to do that he and his girlfriend, Annie Kanciar, spent the better part of last summer sunning themselves on the French Riviera.
Then, six minutes 38 seconds after beginning his workday, Frind closes his Web browser and announces, "All done." All done? Frind would log on at night, spend a minute or two making sure there were no serious error messages, and then go back to sipping expensive wine.
More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend.
A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. people are a lot more comfortable posting their personal information online.
I've started and built about 12 online dating sites and were able to sell 3 of them for 5 figures years ago.
I have a blog and an ebook about the online dating business (see my profile).
All told, the dating services industry is expected to generate .1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.
But even though the industry as a whole is growing, not all online personals sites are created equal, and analysts say only a select few make for good investments. Others focus on niche markets like race, religion and ethnicity.
Analysts say is best positioned to capitalize on the surge, so much so that Topeka has increased the value of the company's stock to from and recommends investors purchase shares of IAC in anticipation of a spinoff.
(IAC announced in December that the dating website will be reorganized as a separate business called Match Group, with its own chairman, potentially setting the stage for a spinoff.) "A company like Match, they have the best potential to gain significant market share in terms of the number of subscribers," Anthony said.
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