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While there are many local, national or international sites devoted to dating, IAC, the company behind and other dating sites, launched a new site in May -- Our Josh Meyers, CEO of IAC's People Media, says other sites such as the company's Senior People saw a 400 percent growth in the past two years and Our aims to bring everyone in the 50 and older age group under one site."We saw a fervor for something just for them," he says of older adults.

In the 50 and older age group many are divorced or widowed, this is not their first relationship and many have grown children, she says.

Surveys done by Our show that for many in this age category there are also fewer personal life stressors."They're looking for companionship and fun," Saltz says.

'To start our investigation, we looked at trends across Ok Cupid (OKC) and Tinder, two popular dating apps that were launched eight years apart and have somewhat different approaches to online dating,' Nielson said.'At 6 p.m.

(normalized for panelists’ local time), there’s an inflection point where Tinderers start to use their app more than their OKC counterparts. gets the most usage time for both apps.'Since online dating has become so popular, Nielsen believes understanding when dating apps are being flooded with potential matches or when no one is checking them may actually help users find love.

The next two months or so are still prime time for online dating, according to Hinge's Fein.

"Men on Hinge are 15% more likely to want a relationship in the winter than they are in other seasons," she said.

Talking to many women like her, it’s intriguing how many look back on past relationships where they let good men get away because they weren’t ready.

American journalist Kate Bolick wrote recently in The Atlantic about breaking off her three-year relationship with a man she described as ”intelligent, good-looking, loyal and kind”. I see a poetic yet depressing symmetry in this: the women who rejected the introverted, budding alpha in their 20s now seek them in their 30s—but can’t have them because they’re dating younger, more attractive versions of themselves. Courtship really is a petri dish of evolutionary psychology.

If you're ready to let go and have the cosmos take the wheel, test drive this app that relies on zodiac signs and astrology to find your star-crossed love.

Find out whether you're compatible on a cosmic level by selecting six traits paired with emoji that change based on your sign—like the red heel emoji as an option for the fashionable Libra.

Surveys of the age group indicated they wanted to be able to associate with other mature adults."They wanted to jump into a community of like-minded folks," he says.

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